Where Creative Strategy Meets Execution.
I specialize in bridging the gap between innovative products and services, and the people who need them most.
As a Product Marketing Manager, my journey has been about connecting the dots between customer needs, strategy, creativity, and execution. I represent your customers in every meeting, their different painpoints, desires, behaviors, psychology, and preferences. With a proven track record of successful go-to-market strategies, customer lifecycle marketing iniatiaves, and expansion campaigns. I genuinely love finding ways to resonate better with target audiences and drive measurable growth.
Recent Experience
Marketing Consultant & Fractional Marketing Manager
2023 – Current
As a consultant and fractional marketing manager, I work closely with executive leadership, product teams, customer success, and sales to lead GTM strategy and set up strong product marketing foundations. Industries I’ve worked with include tech (SaaS), non-profit/charity, arts, food and beverage. I support organizations by understanding their customers and target audience, building competitive messaging, designing GTM and PLG approaches, managing campaigns, and content strategy. My work involves identifying market gaps, analyzing marketecture, defining high-impact value propositions, and tailoring messaging and content strategy to outperform competitors in key areas. I help hire and work with creative teams, leveraging leading generative AI tools to scale content production, reporting to key stakeholders, leadership and board members. I helped produce a 30% increase in lead pipeline growth, as well as a 15% increase in monthly revenue.
Prism
2022 – 2023
At Prism, I played a pivotal role in driving the company’s strategic growth by leading the go-to-market strategies for several features. By on-boarding clients into a Customer Research Program and conducting in-depth interviews and competitive analysis, I crafted compelling value propositions, positioning, and messaging that resonated with our target prospects. This strategic approach laid the foundation for successful product launches that captured market attention. See more about my Customer Research Program, positioning and website refresh with Prism.
Google (Contract)
2021–2022
At Google, I sat at the helm of developer marketing for Google Assistant working with a talented team, driving content strategy and multi-channel marketing initiatives that elevated the account (from the lowest performing) to become one of the highest-growing developer presences across Google in 2022. My role involved not only managing these campaigns and marketing channels, but also leading cross-functional teams through creative ideation, video edits, and complex rebranding initiatives, all while providing strategic guidance to leadership through detailed reporting and customer research.