Where Creative Strategy Meets Execution.

I specialize in bridging the gap between innovative products and services, and the people who need them.

Explore My Work

As a Senior Product Marketing Manager, my journey has been about connecting the dots between communicating value, customer needs, strategy, creativity, and execution. I learn and represent your customers in every meeting, their differing painpoints, desires, behaviors, psychology, and preferences. With a proven track record of successful go-to-market strategies, customer lifecycle marketing initiatives, and expansion campaigns. I genuinely love finding ways to resonate better with target audiences and drive measurable growth.

Hi, I’m Umar…

Strategic Marketing Manager & Product Marketing Consultant

As a product marketing consultant and strategic marketing manager, I work closely with executive leadership, product, engineering. and sales teams to lead GTM strategy and set up strong product marketing foundations. I support organizations by:

  • Diving deep into their technical value, their target audiences, and the competitive landscape they sit within.

  • Defining high-impact value propositions.

  • Building competitive and highly targeted messaging across channels and sales enablement collateral.

  • Developing GTM strategy and managing the end to end process.

  • Hiring and working with creative teams and agencies.

  • Leveraging leading generative AI tools to scale content production,

  • Reporting to key stakeholders, leadership and board members.

So far, I have helped produce a 30% increase in lead pipeline growth, as well as a 15% increase in monthly revenue. I have also exceeded inbound lead targets (100% YoY pace) and developed ICP specific sales enablement materials that have improved win rates for sales teams.

If you’re building something meaningful, let’s connect.

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